A Lively animation promotes a life saving app.
With my team at C&G Partners, I developed a promotional campaign for NYC Emergency Management’s new Notify NYC mobile application. The new app gives New Yorkers up-to-the-minute information about emergency situations and/or planned events in New York City. The app allows users to stay informed about emergency activity wherever you are in the city.
The promotional animation showcases several types of emergency situations that can happen to New Yorkers, and then introduces how the app can help you stay connected. Working with my team, we conceptualized and illustrated the animation based on script prompts provided by the client.
Image Courtesy of C&G Partners
We then expanded the campaign illustrations to various print and digital media to be seen throughout the five boroughs displayed on bus shelters and Link NYC kiosks and will run on social media, websites and newspapers.
Images Courtesy of NYC Emergency Management
